Archive for November, 2009
Electronic Signs Increase Restaurant Sales
Electronic LED signs have, and continue to increase our restaurant customer’s sales with double digit increase being the norm!
First off, let’s talk about what an on premise freestanding business sign really is, it’s “on site advertising”! Please think about it, a sign is advertising to thousands of prospective customers every day. A properly designed sign is portraying who you are to twenty, thirty maybe forty thousand customers per day. These people have a lot of choices where to eat, using an eye catching sign increases your top of mind awareness. Adding an electronic LED message sign magnifies the affect. Stand out from the crowd, people need to eat at your restaurant, not your competitor’s.
An electronic LED message board gives you the capability to advertise your product and services on your own TV screen. You can say what you want, when you want to. For instance you can day-part. Imagine being able to advertise the food matching the time of day such as breakfast, lunch and dinner. You can advertise: specials, banquet capabilities, hours of operation, website address, awards and so on. By owning an electronic sign you control your own advertising destiny!
Here are some quotes from some of our customers. “One last note…we have seen a dramatic increase in our business since the sign was installed’,from John Stonik of The Corner Stable in Cockeysville MD. Frank Marciano owner of Genovas Restaurant said, ” Our business increased about 25% the year the pylon sign was installed, and we are confident the sign helped tremendously in that increase.” So there you have it, directly from real people.
The federal government even loves signs! Here is an excerpt from the SBA website “It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.” Please take the time to visit theSmall Business Administarion’s website for more facts about the value of signs
Freestanding business sign with full color LED message board
Business sign with LED electronic message board
- Freestanding business sign with monochrome LED electronic message
.