Archive for April, 2010
Use LED Truck to Promote Your Charitable Event
Use this truck to advertise your charitable event!
Strickler Signs utilizes a specially built LED message center truck for sales demonstrations, but we also help charities advertise their events by letting them park the truck at the event. We enjoy supporting good causes so we are more than happy to work with charities. We ask the event coordinator for sign content. After receiving the content, Derek programs the message center truck. The truck is delivered to the site, set up and the message center begins to advertise with the bright lights.
Some times we might not be able to meet a group’s schedule if the truck is being used by the sales staff, but other than that, we are happy to accommodate. There are some other restrictions or considerations that may apply as well.
Message Center Signs Increase Sales for Banks and Credit Unions
Bank monument sign with EMC
- Electric highway sign with LED message center
- On premise pylon sign with electronic message center
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Using colored photos draws attention to your branch
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Daypart advertising
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Ability to advertise special rates and promotions
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Promote community events
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New messages can be easily added in a few seconds of programming
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Ability to control the messages on all signs from one computer
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Promote website
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Use colored photos to help promote home and vehicle loans
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Heightened “top of mind” awareness
I will finish with a quote from a bank that utilizes message centers at all of their branches where local zoning allows. “It’s amazing to see how the offices with the LED signs tend to open more accounts than the offices without the sign, especially when we are advertising rate driven products on the message centers.
Keeping Our Spirits Up
No doubt, the present may be the most economically tying time most of us will experience in our lifetimes. It is imperative business owners and managers take care of themselves as well as the people they lead. What are you doing to stay positive and how are you helping those in your sphere of influence?
Keeping a positive mental outlook has been trying for me Our industry has been negatively impacted since November of 2007, and that is a long time to be in the ”trenches” battling to remain profitable. One can sometimes feel like a lab rat trapped in a maze and every attempt to exit the maze results in hitting a wall sooner or later. I have had to make some tough decisions in reaction to reduced revenue, whereas these decisions take a toll on a compassionate individual, they also help to make us more business savvy. This new found acuity will serve as well as we move into the recovery phase. Our sharpened skills will improve our profitability in the future. This is one of my coping mechanisms helping me to rationalize our difficulties.
If you are abusiness leader, how are you coping? Are you sharing your thoughts with those close to you? Even though your compenstation has decresased, are you taking vacations? Are you connecting with your spouse and sharing your frustrations with them? Are you being proactive by creating plans to grow your business as the recovery continues? Are you doing something I have not mentioned?
Please don’t forget about your people. Maybe business leaders have more overall challenges than the rank and file during this time but the average employee is probably frustrated and a little scared right now. Those who have lost their jobs or had their income cut enough to produce financial hardship may have bigger problems than some CEOs and Presidents. What are doing to take care of your people? I have concentrated on being as translucent as prudent. We conduct quarterly State of the Union Addresses where I explain: where we have been, where we are now, and where we are heading. These meetings are very informal and much data and feelings are exchanged. It is critical to be open with your people and tell them the scary stuff as well as the hope for the future. If they do not know the state of the business it is very easy for their imaginations to fill in the blanks with very negative notions. It is your job to let them know as much as you can and in the process reduce their stress levels. Your employees can not function properly or provide proper customer care if they are working in a high level of anxiety, and besides, caring about them should always be your concern.
“However good or bad a situation is, it will change!”
Electronic Signs Increase Restaurant sales
Michaels Timonium MD Genova's Hampstead MD
- Corner Stable Baltimore MD
Our restaurant customers see very positive results from their electronic message center signs. The following list quickly illustrates benefits.
- Day-part advertising Advertise breakfast food in the morning, lunch specials at Noon and dinner entrees in the evening
- Displaying specials Use the sign to promote your specials
- Event advertising Valentines Day, Mother’s Day, Administrative Assistants Day…. you get the picture
- Branding Use message center as well as the architecture of the sign to convey your brand
- Creating “top of mind awareness” Repeatedly communicating with your audience moves your business to the forefront of their awareness
- Help wanted More applicants faster for open positions gets the great employee in your organization quicker and for a lot less money than other forms of recruitment
- Advertising new menu items Build excitement and increase foot traffic
- Advertising web site Branding, branding, branding
- Creating a relationship to the motoring public. Makes them feel like they already know you even if they have never set foot in your business
A message center sign increases business from 10 to 40% long term. Following are quotes from some of our customers: “we have seen a dramatic increase in our business since the sign was installed”, “Our business increased about 25% the first year the sign was installed”, and “the sign at this store has boosted sales by 20%.