W.J. Strickler Signs

Archive for February, 2012

Troy Martin and his team continue their progress towards making Martin America a reality. Seeing a need for a office complex with a fleet of private jets at their tenants beckoned call in Middle America, Troy envisioned a secure complex consisting of offices and an airport.Troy’s dream is heading towards fruition. This cutting edge project will be developed just across the river from St. Louis MO. Strickler Signs will be providing the signage for this exciting project.

You can learn more about this project at http://privacyjetsandoffice.com/

Martin America Phase One

Do you think it is important to market and advertise? Have you had serious doubts about the effectiveness of your past and current advertising efforts? Do you wish you could measure its effectiveness? Would you use advertising that has proven itself? If you have answered yes to any of these questions, please read on.

It’s long been said that signage is the most cost-effective form of marketing. According to a new survey, it ranks pretty high in overall marketing effectiveness as well.

The recently released survey was conducted by Brand Spark International in conjunction with Better Homes and Gardens. The survey sampled 100,000 North American Shoppers representing the largest consumer survey of its kind.

The survey results surprised this “old sign guy” even!

• Would you believe data gleaned from the survey indicated outdoor signage ranked higher than the internet, radio and TV in its ability to advertised new products?
•  Some 29% of the the survey respondants said that they had been drawn into a store based on the quality of the exterior signage.
• More than 33% of those surveyed said that their assessment of a store’s quality was based on how attractive the stores signs were.
• Almost half of the respondents (49%) said they had driven by or failed to find a store because of unclear or effective signage.

So there you have it, signs do make a difference! Please visit our website http://www.stricklersigns.com/ to discover how you can benefit just like our customers have.