Archive for the ‘how signs increase sales’ Category
NEW STUDY SHOWS THE POWER AND IMPORTANCE OF SIGNAGE
Do you think it is important to market and advertise? Have you had serious doubts about the effectiveness of your past and current advertising efforts? Do you wish you could measure its effectiveness? Would you use advertising that has proven itself? If you have answered yes to any of these questions, please read on.
It’s long been said that signage is the most cost-effective form of marketing. According to a new survey, it ranks pretty high in overall marketing effectiveness as well.
The recently released survey was conducted by Brand Spark International in conjunction with Better Homes and Gardens. The survey sampled 100,000 North American Shoppers representing the largest consumer survey of its kind.
The survey results surprised this “old sign guy” even!
- Would you believe data gleaned from the survey indicated outdoor signage ranked higher than the internet, radio and TV in its ability to advertised new products?
- Some 29% of the the survey respondants said that they had been drawn into a store based on the quality of the exterior signage.
- More than 33% of those surveyed said that their assessment of a store’s quality was based on how attractive the stores signs were.
- Almost half of the respondents (49%) said they had driven by or failed to find a store because of unclear or effective signage.
So there you have it, signs do make a difference! Please visit our website http://www.stricklersigns.com/ to discover how you can benefit just like our customers have.
Strickler Signs EMC Programmer Newsletter – Volume 8
Stand Out From the Crowd
Welcome! 2011 is in full swing and one of the first words that comes to mind is Growth. We already know Spring time brings new growth to the trees and fields abroad, however this year I believe that growth has a double meaning. As our economy begins the long climb from a global recession, we too will begin to re-establish our market share and grow our businesses.
Spring Time is slowly coming to our neighborhoods, and that means that seasonal products and promotions will be making their way to the forefront of our “to do” lists. There is no getting around them! And I can’t think of a better way to assist you in the task then your Electronic Message Center (EMC) Sign.
Whether it be a seasonal product, promotion, event, etc., let your EMC work for you. Plan aggressive schedules now for spring time events and let your EMC put the word out and grow your customers enthusiasm.
Be Direct with Your Message! It’s All About Presentation…
Speaking the truth is a good thing, just be careful how you say it. Promoting honesty and integrity is a GREAT way to run a business. Never belittle your audience. Keep the content positive and precise. In most cases you only have a brief amount of time to “get the word across”.
Programming Tip – Spell Check is a Good Thing!
Don’t let an image of your sign be the next Internet sensation because of a spelling error. Make sure to use the Spell Check feature located within the software before updating your sign.
Strickler Signs would like to welcome the following customers to our family of EMC Sign programmers.
Arooga’s Grille House & Sports Bar
Thank You again for your continued support of W.J. Strickler Signs, and we look forward to being able to further assist you with all your onsite advertising needs again in 2011. Please feel free to contact us if you have something you would like to see in future newsletters.
Message Center Signs Increase Sales for Banks and Credit Unions
Bank monument sign with EMC
- Electric highway sign with LED message center
- On premise pylon sign with electronic message center
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Using colored photos draws attention to your branch
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Daypart advertising
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Ability to advertise special rates and promotions
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Promote community events
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New messages can be easily added in a few seconds of programming
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Ability to control the messages on all signs from one computer
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Promote website
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Use colored photos to help promote home and vehicle loans
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Heightened “top of mind” awareness
I will finish with a quote from a bank that utilizes message centers at all of their branches where local zoning allows. “It’s amazing to see how the offices with the LED signs tend to open more accounts than the offices without the sign, especially when we are advertising rate driven products on the message centers.
Electronic Signs Increase Restaurant sales
Michaels Timonium MD Genova's Hampstead MD
- Corner Stable Baltimore MD
Our restaurant customers see very positive results from their electronic message center signs. The following list quickly illustrates benefits.
- Day-part advertising Advertise breakfast food in the morning, lunch specials at Noon and dinner entrees in the evening
- Displaying specials Use the sign to promote your specials
- Event advertising Valentines Day, Mother’s Day, Administrative Assistants Day…. you get the picture
- Branding Use message center as well as the architecture of the sign to convey your brand
- Creating “top of mind awareness” Repeatedly communicating with your audience moves your business to the forefront of their awareness
- Help wanted More applicants faster for open positions gets the great employee in your organization quicker and for a lot less money than other forms of recruitment
- Advertising new menu items Build excitement and increase foot traffic
- Advertising web site Branding, branding, branding
- Creating a relationship to the motoring public. Makes them feel like they already know you even if they have never set foot in your business
A message center sign increases business from 10 to 40% long term. Following are quotes from some of our customers: “we have seen a dramatic increase in our business since the sign was installed”, “Our business increased about 25% the first year the sign was installed”, and “the sign at this store has boosted sales by 20%.
Even “Willie Days” Knows Signs Increase Foot Trafffic
Hey, are you aware of an exciting new business opportunity? The opportunity is a bright shiny new LED message center in your own front yard. Please click on the link to see what “Willie Days” has to say.
http://www.youtube.com/watch?v=lsaZ4RVrnpY
Willie knows that the power of and LED sign: WILL increase foot traffic, WILL increase revenue and WILL increase profit for your business! Remember, it’s fast, it’s easy! In all seriousness we have greatly increased our customer’s business in the past with message centers and we plan to keep on doing it. Here is a sampling of excerpts from actual customer testimonials; “I feel it is the best advertising dollars I ever spent”, “Our business increased about 25%”, and ” I personally was not sure we would notice a big difference, although we have!!!”.
There you have it, a way to increase your business by making a one time capital investment that will bare fruit for many years to come.
Electronic Signs Increase Restaurant Sales
Electronic LED signs have, and continue to increase our restaurant customer’s sales with double digit increase being the norm!
First off, let’s talk about what an on premise freestanding business sign really is, it’s “on site advertising”! Please think about it, a sign is advertising to thousands of prospective customers every day. A properly designed sign is portraying who you are to twenty, thirty maybe forty thousand customers per day. These people have a lot of choices where to eat, using an eye catching sign increases your top of mind awareness. Adding an electronic LED message sign magnifies the affect. Stand out from the crowd, people need to eat at your restaurant, not your competitor’s.
An electronic LED message board gives you the capability to advertise your product and services on your own TV screen. You can say what you want, when you want to. For instance you can day-part. Imagine being able to advertise the food matching the time of day such as breakfast, lunch and dinner. You can advertise: specials, banquet capabilities, hours of operation, website address, awards and so on. By owning an electronic sign you control your own advertising destiny!
Here are some quotes from some of our customers. “One last note…we have seen a dramatic increase in our business since the sign was installed’,from John Stonik of The Corner Stable in Cockeysville MD. Frank Marciano owner of Genovas Restaurant said, ” Our business increased about 25% the year the pylon sign was installed, and we are confident the sign helped tremendously in that increase.” So there you have it, directly from real people.
The federal government even loves signs! Here is an excerpt from the SBA website “It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.” Please take the time to visit theSmall Business Administarion’s website for more facts about the value of signs
Freestanding business sign with full color LED message board
Business sign with LED electronic message board
- Freestanding business sign with monochrome LED electronic message
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Gas product price signs
New technology happens everywhere everyday, and our business is no different. Changing sign technology is altering the road side landscape of America. What I am referring to is the new LED fuel product price signs that are replacing the previous plastic numerals housed in a conventional sign cabinet. You have probably noticed, how can you not, the bright numerals indicating fuel prices?
Our customers are seeing double digit increases in sales after converting to the new technology. Using mainly electronics from Sunshine Electronic Display Corporation, we have updated “the look” at: Tom’s, Jiffy Mart, and Landhope Farms convenience stores, as well as Giant and Martins grocery stores.
If you are interested, you can learn more about these and other great advertising signs at our website www.stricklersigns.com. Thanks for taking the time to read this and have a great day!
