Archive for the ‘LEDs’ Category

Strickler Signs EMC Programmer Newsletter – Volume 8

Stand Out From the Crowd
Welcome! 2011 is in full swing and one of the first words that comes to mind is Growth. We already know Spring time brings new growth to the trees and fields abroad, however this year I believe that growth has a double meaning. As our economy begins the long climb from a global recession, we too will begin to re-establish our market share and grow our businesses.

Spring Time is slowly coming to our neighborhoods, and that means that seasonal products and promotions will be making their way to the forefront of our “to do” lists. There is no getting around them! And I can’t think of a better way to assist you in the task then your Electronic Message Center (EMC) Sign.

Whether it be a seasonal product, promotion, event, etc., let your EMC work for you. Plan aggressive schedules now for spring time events and let your EMC put the word out and grow your customers enthusiasm.

Be Direct with Your Message!  It’s All About Presentation…
Speaking the truth is a good thing, just be careful how you say it.  Promoting honesty and integrity is a GREAT way to run a business.  Never belittle your audience.  Keep the content positive and precise.  In most cases you only have a brief amount of time to “get the word across”.Late to Work 

Programming Tip – Spell Check is a Good Thing!
Don’t let an image of your sign be the next Internet sensation because of a spelling error.  Make sure to use the Spell Check feature located within the software before updating your sign.teem1

Welcome to the family 

Strickler Signs would like to welcome the following customers to our family of EMC Sign programmers.

Advanced Vein & Laser

Apple Automovive

Arooga’s Grille House & Sports Bar

Bob Ruth Ford

Grease Monkey

Heritage Valley FCU

Mountz Jewelers

SAVES Company 29

Universal Athletic Club

Thank You again for your continued support of W.J. Strickler Signs, and we look forward to being able to further assist you with all your onsite advertising needs again in 2011.  Please feel free to contact us if you have something you would like to see in future newsletters.

 

Sign’s, Sign’s Everywhere A Sign

I’m sure Tesla didn’t put much thought into the lyrics of their 80’s hit song “Signs” when they performed it! But if you think about it signs are everywhere. Signs, like any thing else mechanical cars, appliances, machines etc., eventually need some tender loving care to keep them in working order. Whether it’s a fluorescent lamp sign, channel letter sign with LED’S or neon or an electronic EMC sign, maintenance is important. That’s why sign service techs are so important to the sign industry.
Here at Strickler signs I feel we have some of best service tech’s in the in the business. Ron Phillips and Brian Driesbach our top service tech’s have been trouble shooting, repairing and servicing signs for over 30 years combined and I never seen a sign either one of them could not get working like a new sign. All of are install guys here at Strickler Signs are also top notch service guys, so do this (call on Strickler Signs for your service needs) don’t do that! (contact the other guy) can’t you read the signs!

Message Center Signs Increase Sales for Banks and Credit Unions

Bank monument sign with EMC

Bank monument sign with EMC

Electric highway sign with LED message center
Electric highway sign with LED message center
On premise pylon sign with electronic message center
On premise pylon sign with electronic message center
 
 
” I am not exactly sure how much our business has increased at that branch, but I feel confident we have had a sustained 10% increase in business since you installed the message center”. That statement was made by a bank president referring to an existing branch where all we did was add an electronic LED message center to their sign. Please think about it, a permanent 10% increase in sales. How many changes can you make to increase foot traffic by 10% without adding staff or greatly increasing your advertising budget? Ten percent is rather mild actually, we have many testimonials with our customers crediting a message center with increasing their volume as much as 50%. The typical ROI for a sign is 2-4 years and when a message center is added it drops to 9-24 months. Considering a high quality domestic message center has a 10-15 year lifespan, well, you can calculate the real profit these advertising tools provide!
 
Message Center Advertising Benefits List
  • Using colored photos draws attention to your branch
  • Daypart advertising
  • Ability to advertise special rates and promotions
  • Promote community events
  • New messages can be easily added in a few seconds of programming
  • Ability to control the messages on all signs from one computer
  • Promote website
  • Use colored photos to help promote home and vehicle loans
  • Heightened “top of mind” awareness

I will finish with a quote from a bank that utilizes message centers at all of their branches where local zoning allows. “It’s amazing to see how the offices with the LED signs tend to open more accounts than the offices without the sign, especially when we are advertising rate driven products on the message centers.

“LEDs”, not just for the sign industry any more.

LED programmable message signs were introduced to the United States about fifteen years ago. They had been popular in Europe, you can even say entrenched, for a number of years before they arrived on our shores. LEDs were developed and used in Europe primarily for energy saving reasons. The cost of fuel in Europe historically has been much higher than in the States. The high price of electric power in Europe demanded a much more energy efficient sign lighting method than the traditional incandescent bulbs. With LEDs requiring a fraction of the electric to operate, compared to incandescent bulbs, it was a logical alternative to use the LEDs for the “message board”. 

You probably are familiar with LEDs in one shape or form, from LED flashlights to LED clusters replacing traditional bulbs or tubes. LEDs are actually “grown” and the acronym stands for “light emitting diode”. It takes very little current to illuminate an LED and that is a beautiful thing indeed! If you value saving money and the earth, stay alert, you will have many opportunities to purchase many new and exciting LED products as they are being unveiled daily.

The introduction of LED’s into the sign industry has been dramatic. Strickler Signs offers the following LED products: electronic message centers, fuel product price signs and Led illuminated channel letters.

Message center signs have experienced the greatest transformation with the introduction of multi colored units. Strickler Signs utilizes message boards from: Watchfire, Daktronics and Yesco. These signs have become very powerful weapons in the hands of small business owners. With the availability of displaying products and services on their sign through photos or video, owners are able to advertise to thousands of passing motorists and pedestrians daily. We have many testimonials relating our customer’s success.

Another “hot” LED seller is fuel product price signs. These eye catching LED signs display fuel prices at gas stations and convenience stores. They allow the owner to quickly change prices through their POS system. LED illuminated gas digits improve fuel sales.

LEDs are a great development. They are enabling us to communicate in ways that were previously impossible. They are allowing to save energy and help the environment. We have only begun to see their potential.

 

Full color electronic message center

Full color electronic message center

 harris tv