Posts Tagged ‘business sign’
NEW STUDY SHOWS THE POWER AND IMPORTANCE OF SIGNAGE
Do you think it is important to market and advertise? Have you had serious doubts about the effectiveness of your past and current advertising efforts? Do you wish you could measure its effectiveness? Would you use advertising that has proven itself? If you have answered yes to any of these questions, please read on.
It’s long been said that signage is the most cost-effective form of marketing. According to a new survey, it ranks pretty high in overall marketing effectiveness as well.
The recently released survey was conducted by Brand Spark International in conjunction with Better Homes and Gardens. The survey sampled 100,000 North American Shoppers representing the largest consumer survey of its kind.
The survey results surprised this “old sign guy” even!
- Would you believe data gleaned from the survey indicated outdoor signage ranked higher than the internet, radio and TV in its ability to advertised new products?
- Some 29% of the the survey respondants said that they had been drawn into a store based on the quality of the exterior signage.
- More than 33% of those surveyed said that their assessment of a store’s quality was based on how attractive the stores signs were.
- Almost half of the respondents (49%) said they had driven by or failed to find a store because of unclear or effective signage.
So there you have it, signs do make a difference! Please visit our website http://www.stricklersigns.com/ to discover how you can benefit just like our customers have.
Strickler Signs EMC Programmer Newsletter – Volume 8
Stand Out From the Crowd
Welcome! 2011 is in full swing and one of the first words that comes to mind is Growth. We already know Spring time brings new growth to the trees and fields abroad, however this year I believe that growth has a double meaning. As our economy begins the long climb from a global recession, we too will begin to re-establish our market share and grow our businesses.
Spring Time is slowly coming to our neighborhoods, and that means that seasonal products and promotions will be making their way to the forefront of our “to do” lists. There is no getting around them! And I can’t think of a better way to assist you in the task then your Electronic Message Center (EMC) Sign.
Whether it be a seasonal product, promotion, event, etc., let your EMC work for you. Plan aggressive schedules now for spring time events and let your EMC put the word out and grow your customers enthusiasm.
Be Direct with Your Message! It’s All About Presentation…
Speaking the truth is a good thing, just be careful how you say it. Promoting honesty and integrity is a GREAT way to run a business. Never belittle your audience. Keep the content positive and precise. In most cases you only have a brief amount of time to “get the word across”.
Programming Tip – Spell Check is a Good Thing!
Don’t let an image of your sign be the next Internet sensation because of a spelling error. Make sure to use the Spell Check feature located within the software before updating your sign.
Strickler Signs would like to welcome the following customers to our family of EMC Sign programmers.
Arooga’s Grille House & Sports Bar
Thank You again for your continued support of W.J. Strickler Signs, and we look forward to being able to further assist you with all your onsite advertising needs again in 2011. Please feel free to contact us if you have something you would like to see in future newsletters.
Strickler Signs Employee Spotlight
Jeremiah Reichert came to work for us as a sales representative in August of 2010 after spending time working in construction and manufacturing throughout the mid-state, Jeremiah is a graduate of Hanover High School and currently resides in Hanover with his wife of 7 years Lindsay. When Jeremiah isn’t working he is an avid sports enthusiast and enjoys Hunting, Fishing, Softball, Golf and Bowling. Jeremiah is a rabid sports fan and follows the Penn State Nittany Lions, Kansas City Chiefs, Baltimore Orioles, Duke Blue Devils and the Washington Capitals. Jeremiah came to a realization that he wanted to learn and develop a career that would offer long term stability and financial security with a local organization that would allow him to have a career and not just a job, so he began the search for the company and the field he wanted to work in and sales seemed like the best fit for his long term success. I personally have known Jeremiah over 13 years and can say that his determination and competitive nature will be a tremendous asset in the sales field, Jeremiah approached me asking A LOT of questions about the company and my experiences working here prior to beginning his attempts to seek out a position with the company. If you haven’t already please take a moment to introduce yourself and I can safely say if you want to talk sports or hunting he will always be willing to talk and share information and ideas with you.
Strickler Signs Joins Martin America
Strickler Signs is privileged to be named as the sole signage provider for Martin America. Martin America is the world’s first global office air-park. Martin America Strickler PR
Sign’s, Sign’s Everywhere A Sign
I’m sure Tesla didn’t put much thought into the lyrics of their 80’s hit song “Signs” when they performed it! But if you think about it signs are everywhere. Signs, like any thing else mechanical cars, appliances, machines etc., eventually need some tender loving care to keep them in working order. Whether it’s a fluorescent lamp sign, channel letter sign with LED’S or neon or an electronic EMC sign, maintenance is important. That’s why sign service techs are so important to the sign industry.
Here at Strickler signs I feel we have some of best service tech’s in the in the business. Ron Phillips and Brian Driesbach our top service tech’s have been trouble shooting, repairing and servicing signs for over 30 years combined and I never seen a sign either one of them could not get working like a new sign. All of are install guys here at Strickler Signs are also top notch service guys, so do this (call on Strickler Signs for your service needs) don’t do that! (contact the other guy) can’t you read the signs!
Message Center Signs Increase Sales for Banks and Credit Unions
Bank monument sign with EMC
- Electric highway sign with LED message center
- On premise pylon sign with electronic message center
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Using colored photos draws attention to your branch
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Daypart advertising
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Ability to advertise special rates and promotions
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Promote community events
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New messages can be easily added in a few seconds of programming
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Ability to control the messages on all signs from one computer
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Promote website
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Use colored photos to help promote home and vehicle loans
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Heightened “top of mind” awareness
I will finish with a quote from a bank that utilizes message centers at all of their branches where local zoning allows. “It’s amazing to see how the offices with the LED signs tend to open more accounts than the offices without the sign, especially when we are advertising rate driven products on the message centers.
Electronic Signs Increase Restaurant sales
Michaels Timonium MD Genova's Hampstead MD
- Corner Stable Baltimore MD
Our restaurant customers see very positive results from their electronic message center signs. The following list quickly illustrates benefits.
- Day-part advertising Advertise breakfast food in the morning, lunch specials at Noon and dinner entrees in the evening
- Displaying specials Use the sign to promote your specials
- Event advertising Valentines Day, Mother’s Day, Administrative Assistants Day…. you get the picture
- Branding Use message center as well as the architecture of the sign to convey your brand
- Creating “top of mind awareness” Repeatedly communicating with your audience moves your business to the forefront of their awareness
- Help wanted More applicants faster for open positions gets the great employee in your organization quicker and for a lot less money than other forms of recruitment
- Advertising new menu items Build excitement and increase foot traffic
- Advertising web site Branding, branding, branding
- Creating a relationship to the motoring public. Makes them feel like they already know you even if they have never set foot in your business
A message center sign increases business from 10 to 40% long term. Following are quotes from some of our customers: “we have seen a dramatic increase in our business since the sign was installed”, “Our business increased about 25% the first year the sign was installed”, and “the sign at this store has boosted sales by 20%.
Even “Willie Days” Knows Signs Increase Foot Trafffic
Hey, are you aware of an exciting new business opportunity? The opportunity is a bright shiny new LED message center in your own front yard. Please click on the link to see what “Willie Days” has to say.
http://www.youtube.com/watch?v=lsaZ4RVrnpY
Willie knows that the power of and LED sign: WILL increase foot traffic, WILL increase revenue and WILL increase profit for your business! Remember, it’s fast, it’s easy! In all seriousness we have greatly increased our customer’s business in the past with message centers and we plan to keep on doing it. Here is a sampling of excerpts from actual customer testimonials; “I feel it is the best advertising dollars I ever spent”, “Our business increased about 25%”, and ” I personally was not sure we would notice a big difference, although we have!!!”.
There you have it, a way to increase your business by making a one time capital investment that will bare fruit for many years to come.
Electronic Signs Increase Restaurant Sales
Electronic LED signs have, and continue to increase our restaurant customer’s sales with double digit increase being the norm!
First off, let’s talk about what an on premise freestanding business sign really is, it’s “on site advertising”! Please think about it, a sign is advertising to thousands of prospective customers every day. A properly designed sign is portraying who you are to twenty, thirty maybe forty thousand customers per day. These people have a lot of choices where to eat, using an eye catching sign increases your top of mind awareness. Adding an electronic LED message sign magnifies the affect. Stand out from the crowd, people need to eat at your restaurant, not your competitor’s.
An electronic LED message board gives you the capability to advertise your product and services on your own TV screen. You can say what you want, when you want to. For instance you can day-part. Imagine being able to advertise the food matching the time of day such as breakfast, lunch and dinner. You can advertise: specials, banquet capabilities, hours of operation, website address, awards and so on. By owning an electronic sign you control your own advertising destiny!
Here are some quotes from some of our customers. “One last note…we have seen a dramatic increase in our business since the sign was installed’,from John Stonik of The Corner Stable in Cockeysville MD. Frank Marciano owner of Genovas Restaurant said, ” Our business increased about 25% the year the pylon sign was installed, and we are confident the sign helped tremendously in that increase.” So there you have it, directly from real people.
The federal government even loves signs! Here is an excerpt from the SBA website “It is estimated that 35-50 percent of the consumer population today shops outside their local area. Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the higher the return on advertising dollars.” Please take the time to visit theSmall Business Administarion’s website for more facts about the value of signs
Freestanding business sign with full color LED message board
Business sign with LED electronic message board
- Freestanding business sign with monochrome LED electronic message
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“We are too blessed to be stressed”?
” We are too blessed to be stressed”, sounds great in theory, but can you apply it to your life or job right now?
No doubt about it, we are going through challenging times right now. It has been two years this month since the recession began to impact my business. When the economy impacts my business it also means that it is impacting my 24 employees and their families. If you operate a business and you feel responsible for your people, and you better care about them or you have no business managing people, how do you cope with the pressure?
I believe the: CEO, President, COO, etc. needs to take care of themselves first. The person in command needs to be mindful of their physical as well as emotional health. It is not your fault we are struggling through the worst recession in our history, after all you didn’t follow un-ethical lending practices or issue huge government funded bonuses. For the most part you are a victim of circumstances. Yea I know, I believe strongly in personal accountability also, but really, there is nothing you could have done to prevent this storm so you need to meet the challenges head on. So, what are you doing for yourself, are you making sure you are in the best shape to lead? Are you attending to your spiritual health, eating properly, are you getting enough rest, how are you deflecting stress?
The stress is possibly the hardest to overcome, flight or fright, you may be feeling both at the same time. One method to divert stress is to create a “Stress List”. A “Stress List” can be a word document or a tablet. Everything that stresses you goes from your grey matter to the tablet. It sounds too simple to believe, however your sub conscious releases the problem when it enters the list. Remember also that you choose how you react to any situation. When you feel that “shot” of stress, choose to not let it bother you, do not internalize it, if it is a situation that needs to be addressed, simply treat it as a new challenge. Get your people together if need be, analyze your challenge, attack and kill it, and move on. The challenges are what makes up some of the curriculum of life. You have the ability to deal with whatever comes your way. Believe in yourself!
Next, make sure you are doing everything in your power to weather the storm. We have taken many actions to insure our survival and future growth as we begin to recover as an economy. Get your people’s feedback to determine where you can cut expenses. Make sure you recognize their contributions. Are you cutting back in your sales efforts or are you acting in a smart aggressive manner? Do everything in your power to energize sales. Sales are happening, you just need to make sure you are getting your fair share of the action.
Talk to your people. Make sure your employees know what has happened, is happening, and will happen. Ask for their input. Care about them and make sure they know it through your sincere actions.
Alright you have completed your “to-do” list.
- You are taking care of yourself
- You are taking care of your business
- You are taking care of you people
Now what? Keep tweaking and ride this baby out! After all, if you do count your blessings and release the insecurities you will discover we really are “too blessed to be stressed”!
Hey, by the way, if you want to help “us” out, tell people about the great custom electric signs and programmable LED message signs we provide. Sorry about the commercial, but hey, I do have people to take care of you know. You take care of yourself too.