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Strickler Signs EMC Programmer Newsletter – Volume 8
Stand Out From the Crowd
Welcome! 2011 is in full swing and one of the first words that comes to mind is Growth. We already know Spring time brings new growth to the trees and fields abroad, however this year I believe that growth has a double meaning. As our economy begins the long climb from a global recession, we too will begin to re-establish our market share and grow our businesses.
Spring Time is slowly coming to our neighborhoods, and that means that seasonal products and promotions will be making their way to the forefront of our “to do” lists. There is no getting around them! And I can’t think of a better way to assist you in the task then your Electronic Message Center (EMC) Sign.
Whether it be a seasonal product, promotion, event, etc., let your EMC work for you. Plan aggressive schedules now for spring time events and let your EMC put the word out and grow your customers enthusiasm.
Be Direct with Your Message! It’s All About Presentation…
Speaking the truth is a good thing, just be careful how you say it. Promoting honesty and integrity is a GREAT way to run a business. Never belittle your audience. Keep the content positive and precise. In most cases you only have a brief amount of time to “get the word across”.
Programming Tip – Spell Check is a Good Thing!
Don’t let an image of your sign be the next Internet sensation because of a spelling error. Make sure to use the Spell Check feature located within the software before updating your sign.
Strickler Signs would like to welcome the following customers to our family of EMC Sign programmers.
Arooga’s Grille House & Sports Bar
Thank You again for your continued support of W.J. Strickler Signs, and we look forward to being able to further assist you with all your onsite advertising needs again in 2011. Please feel free to contact us if you have something you would like to see in future newsletters.
Message Center Signs Increase Sales for Banks and Credit Unions
Bank monument sign with EMC
- Electric highway sign with LED message center
- On premise pylon sign with electronic message center
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Using colored photos draws attention to your branch
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Daypart advertising
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Ability to advertise special rates and promotions
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Promote community events
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New messages can be easily added in a few seconds of programming
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Ability to control the messages on all signs from one computer
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Promote website
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Use colored photos to help promote home and vehicle loans
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Heightened “top of mind” awareness
I will finish with a quote from a bank that utilizes message centers at all of their branches where local zoning allows. “It’s amazing to see how the offices with the LED signs tend to open more accounts than the offices without the sign, especially when we are advertising rate driven products on the message centers.